Memorandum on Promotion of the 24/7 National Problem Gambling Helpline

Philippine Amusement and Gaming Corporation

PAGCOR BACONC PILIPINAS

MEMORANDUM June 9, 2026

TO ALL AdMINIStrATOrS, GAMING VENUE OPeRATOrS, ANd LICENSEES, SUPPLIERS, GAMING SYSTEM

OTHER CONCERNED PARTIES

FROM THE ASSISTANT VICE PRESIDENT Gaming Licensing Development Department

SUBJECT PROMOTION OF THE 24/7 NATIONAL PROBLEM GAMBLING HELPLINE

in line with PAGCOR's commitment to strengthening its Responsible Gaming program

and addressing the growing concerns associated with problem gambling, PAGCOR officially launched the 24/7 National Problem Gambling Helpline (NPGH) on May 26,

2026

The NPGH provides immediate assistance, intervention, referral services, and support

to individuals affected by gambling-related harm through a dedicated hotline manned

by certified para-counsellors

To ensure the effective dissemination and success of this initiative, all concerned

parties are hereby directed to undertake the following:

1. Replacement of Existing Billboards and other Out-of-Home (OOH) Signages

All existing Responsible Gaming-related advertisements, including but not limited

to billboards,wallscapes, and other Out-of-Home (OOH) advertising materials, shall

be repiaced with the 24/7 National Problem Gambling Helpline (NPGH) advertising

template (Annex "A")

The replacement materials must be displayed in the same advertising space

currently occupied by the said advertisements.

Said NPGH advertisements shall not require approval from the Ad Standards

Council (ASC), however, an Exemption Certificate will be issued by them. You may

request for said Certificate by emailing the following addresses, and attaching the

Iayout or video of the proposed NPGH advertisement, and the approved GLDD

Form 1036 (Request for Advertising Approval):

MET Live Building, Central Business Park 1-A, Macapagal Boulevard cor. EDSA Extension, Pasay City I 300

(02) 8521-I542 / (02) 8522-0299 / (02) 8522-1357 /Website: www.pagcor.ph

[email protected] [email protected] [email protected]

All replacements must be completed on or before July 15, 2026 (Wednesday) and shall remain in place until September 15, 2026 (Tuesday).

2.NPGH Advertising Template

A soft copy of the approved NPGH advertising template may be requested from

GLDD through Mr. Francis Michael M. Beato, Regulatory Officer II, at [email protected].

Minor modifications, such as, color adjustments, typography, and translations, may be allowed, subject to prior review and approval by GLDD. The inclusion of influencers, personalities, or any other additional images or characters in the advertisement shall not be permitted, unless otherwise expressly authorized.

All NPGH-related advertisements, with or without modification/s, shall require GLDD approval, as this will form part of your submission to the ASC for the request for Exemption Certificate.

Kindly submit a fully accomplished GLDD Form 1036 and attach a clear copy of your proposed material/s to [email protected], for evaluation and

approval.

We have attached GLDD Form 1036 (Annex "B") as reference, but you may also download it via www.pagcor.ph/regulatory under announcements.

3. Submission of Status Report

All concerned parties are required to submit a status report on the replacement of

advertisements using the prescribed report template (Annex "C").

The accomplishment report shall be submitted to [email protected] on or

before July 16,2026

4. Advertisements in Other Media and Platforms

Advertisements in other media and platforms (e.g., television, radio, digital, social

media accounts) whether gambling-related or non-gambling promotional materials.

may continue to be implemented, subject to the existing review and approval

process of PAGCOR and the Ad Standards Council (ASC).

Effective immediately, to ensure a streamlined PAGCOR review and approval process, all advertising requests shall be coursed through GLDD, using GLDD Form 1036, and submitted through [email protected]. Please note that proposed advertisement of specific marketing promotion/s must be accompanied with the corresponding marketing promotion approval, otherwise, it shall not be processed.

For reference on advertising content restrictions, we have attached as Annex "D" the Prohibition of Misleading Presentations, which will form part of the proposed Implementing Rules and Guidelines (IRG) on Advertisements.

Non-compliance with these directives shall be subject to the corresponding regulatory sanctions and penalties by PAGCOR and/or the ASC.

Further updates and guidance relative to this advisory shall be issued as may be necessary

Thank you for your continued cooperation.

M MA.VINA CLAUDETTE P. OCA

Want to quit?

Somebody is ready to listen.

NPGH

NATIONAL PROBLEM

GAMBLING HELPLINE

(02) 824 89568

6 www.NPGH.ph

YOUR

AGCOR BIE KNOW WHEN TO STOP GAMBLING CAN BE ADDICTIVE [email protected] Ioca HERE

Want to quit?

Somebody is ready to listen.

NPGH

NATIONAL PROBLEM

GAMBLING HELPLINE

(02) 824 89568

6 www.NPGH.ph

OUe

KNOW WHEN TO STOP GAMBLING CAN BE ADDICTIVE [email protected] Cc F

GCO oee

GAMBLING CAN BE ADDICTIVE

KNOW WHEN TO STOP

Want to Quit?

Somebody is ready to listen.

NATIONAL PROBLEM GAMBLING

HELPLINE(NPGH)

(02) 824 89568

6 www.NPGH.ph

YOUR

AGCOR KNOW WHEN TO STOF MBLING CAN BE ADDICTIVE [email protected] LOGO HERE

GAMBLING CAN BE ADDICTIVE

KNOW WHEN TO STOP

Want to quit?

Somebody is ready to listen.

NPGH

NATIONAL PROBLEM

GAMBLING HELPLINE

(02) 824 89568

www.NPGH.ph

KNOW WHEN tO StOP AMBLING CAN BE ADDICTIVE [email protected] OCO

AGCO

Other questions:

Want to break the cycle?

Want to regain control?

Want to make a change?

Does it feel impossible to stop?

Chasing losses and losing peace?

Is gambling costing you more than money?

Can aiso be translated to other local languages or dialects,

or you can also propose other alternative questions.

REQUEST FOR ADVERTISING APPROVAL Page No. Form No. Revision No Page 1 of 1 GLDD-1036

0

AGCO Effectivity March 6.2025

APPLICATION TYPE Renewa

LICENSEE TRADE NAME

MEDIA TYPE Others Movie Radio TV Billboard Print Vehide Digital Media (interme Signage/Poster/Strea pcai mobile mobile apps

DESCRIPTION

PERIOD From. TO

LOCATION/S AND ADDRESS/ES atach separate listit necessary

NO. (if applicable) MARKETING PROMOTION REF

ATTACHMENT For static advertisements: provide a colored copy of the proposed material in A4 size

For videos and/or other moving graphics: email the copy of proposed material/s [email protected] or eGaming [email protected] on the same dayofformsubmission o

with subject: Request for Advertising Approval of (Trade Name) dated

REQUESTED BY AUTHORIZED BY:

SIGNATURE OVER PRINTEDNAME DATE "SIGNATURE OVER PRINTED NAME AUTHORIZEC IGNATORY DATE

FOR PAGCOR USE ONLY

FINDINGS Disapproved Approved For Return REMARKS:

REF. NO

RECEIVED BY CHECKED BY

SIGNATURE OVER PRINTED NAME DATE SIGNATURE OVER PRINTED NAME DATE

APPROVED BY ASC REF.NO

"" SIGNATURE OVER PRINTED NAME DATE

LICENSEEIOPERATORIGS BRAND NAME:

DATE SUBMITTED SUBMITTED BY: (Name and Signature)

INVENTORY OF GAMBLING RELATED ADVERTISING MATERIALS

BILLBOARD AND OUT-OF-HOME (OOH)

GAMBLING ADVERTISEMENT (Title/Description) LOCATIONIADDRESS REMOVAL DATE OF INSTALLATION OF DATE OF NPGH AD REMARKS

PROHIBITION OF MISLEADING PRESENTATIONS:

Advertising messages should not:

1. Primarily appeal to underage individuals, i.e. below 21 years old. Therefore.

advertisements shall avoid featuring settings, music, games, language.

characters or personalities, or other pop culture triggers, that are primarily

appealing to minors. This does not preclude advertisements directed to a

wider adult audience that may have incidental or unintended appeal to

persons under the legal age.

a. Feature children or persons who are under 21 years old or who look

or made to appear like minors.

b. Exploit the susceptibilities, aspirations, credulity, inexperience, or

lack of knowledge of people who are under 21 years old or other

vulnerable persons such as, but not limited to those who are:

1. in financial need or despair

2. wanting a better or more financial stability

3. wanting to become immediately rich 4. not discerning enough as to the possible implications or

outcome of gaming 2. Imply that a player's skill can influence the outcome of a gambling activity:

3. Give the impression that gambling is a money-making activity and that it

solves financial problems:

4. Include misleading statements about odds and prizes and ensure winnings

if not guaranteed. 5. Include sexual and violent undertones, indecent exposure of intimate

body/parts, similar subjects, or executions (as per AsC guidelines)

6. Present gambling as something positive or good

7. Exploit cultural beliefs, traditions or superstitions about gambling or luck

8. Avoid using language or copy that directly exhorts or explicitly encourages

the public to engage in gambling

9. Portray, condone, or show peer pressure to encourage participation or

engaging in gambling

10. Present abstention or non-participation in a negative light

11. Promote that gambling enhances sexual prowess or appeal

12.Give the impression that gambling is an acceptable solution to financial

concerns, an alternative to employment or a way to achieve financial

Secuity 13.Include inaccurate, misleading, or deceptive statements about odds and

oie 14.Suggest that repeated use of the service will increase the chances of

Winn ing 15. Condone or encourage criminal or anti-social behavior

16.Suggest an illusion of control, leading the public to believe that they can in

some way control or predict the outcomes

17.Show casino games and equipment, such as, but not limited to, roulette,

baccarat, blackjack, siot machines and other gambling paraphernalia