RMO No. 24-2018 — Prescribes the use of social media platform in the BIR in disseminating information to taxpayers Digest | Full Text

BtJREAI.I OF llv'iIRhlAL RFVE nliiE /_:u -:t i\j q: q REPUBLIC OF Ti'1E PIIILIPPINES n, u, DEPARTMENT OF FII T" AN CE 14AY dLT n BUITEAU OF INTERNAL RIVENUE u D RT,CORD$ MGT. DIVIS irJN February 02,2018 REVENUE MEM.RANDUM *4- !-018 'RDERNo. Subject BIR Use of Social Media Platform in Disseminating lnformation to Taxpayers To All lnternal Revenue Officials and Employees and Others Concerned I. BACKGROUND The Bureau of lnternal Revenue (BlR)collection goal is set higher every year. With the passage of new tax laws and issuance of new regulations, coupled with the deployment of new BIR electronic services and implementation of various BIR programs and projects, the dissemination of updated and accurate information to taxpayers and other stakeholders to enhance voluntary compliance has become more challenging The BIR is exploring all available communication channels to reach out to taxpayers and other stakeholders for easier access to tax information, One untapped channel is social media (Facebook, Twitter, Google+ and YouTube) that is now extensively used. Through social media, BIR can improve the awareness of the taxpaying publrc by providing information such as tax deadlines, new revenue issuances, new policies and guidelines, among others. To implemeni this, the BIR shall establish and maintain social media accounts for tax information dissemination Links to these BIR social media shallbe available in the BIR Website (www.bir qov.ph). II. OBJECTIVES This Order is issued to: A Define the policies and procedures in the use of social media by the BIR; B Defrne the roles and responsibilities of concerned BIR offices in the maintenance and regulation of the social media sites of the BIR; Provide additional platform in tax information dissemination to increase iaxpayer awareness on tax processes, procedures, programs, policies and provisions of the National Iniernal Revenue Code of 1997 as amended (Tax Code), and D lmprove delivery of iaxpayer service anci compiiarrce through infornration disseminaiion and education. III, DEFINITION OF TERMS A Social Media - the different internet sites, virtual communittes and networks designed for social interaction among people where they can create, share or exchange information and ideas. Among these are Facebook, Twitter, Google+ and YouTube - Facebook an oniine sociai neiworking ser-vice where usei-s may ci'eate pei"sonai pi'oiiies, gain friends, exchange messages, post updates and receive notifications Addtttonally, users may loin common-interesi user groups, organized by workplace or other characteristics. A Facebook page is a public profile specifrcally created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain "friends," but "fans". which are people who choose to "like" a page Users can access the platform through the website intedace via deskiop or mobile device - Twitier an online social networkrng ancj microblogging service thai enables usei's to send and read short 280-character text messages, called "tweets' lt is another platform used in open Pase 1 ol4

exchange of information wherein registered users can read and post tweets, but unregistered users can only read them. Users can access the platform through the.website interface via desktop or mobile device. D Google+ - a social networking and identity service that is described as a "social layer". lt includes postrng of status updates, sharing of information with different groups of people and offering videos and articles to users. Users can access the platform through the website interface via desktop or mobile device. E. YouTube - a video-sharing website wherein users are allowed to upload, view, and share videos Available content includes video clips, TV clips, music videos, and other content such as video blogging, short original videos, and educational videos. Users can access the platform through the website interface via desktop or mobile device. Netizen - an entity or person actively participating or involved in onltne communities, an avid user of the internet, or an internet user who contributes to the world wide web's use and growth. IV, POLICIES AND GUIDELINES A The BIR shallestablish and maintain socialmedia accounts fortax information dissemination in the four social media sites, namely, ACCOUNT LINK/URL 'l.Facebook https:/ifacebook.com/birgovph 2. Twitter htips://twitter.com/birgovph 3. Google+ https://plus.google.com/+birgovphl 4. YouTube https//youtube.comi+birgovphl B. The Client Support Service (CSS) shall be in charge of the over-all control of the BIR soctal medta sites, directing the Public lnformatron and Education Diviston (PIED) in the responsible administration and management of the BIR social media sites. t. The lnformation Systems Development and Operations Service (ISDOS) shall provide administration and technical support to sustain and maintain the BIR social media accounts, ensuring that Network Management and Technical Support Division (NMTSD) and Systems Development Divisron (SDD) provide iimely services for the Publtc lnformation and Education Division (PIED) to perform its social media functions effectively U The lnformation Systems Project Management Service (ISPMS) shall be responsible for providtng the securrty requirements of the project, ensuring that the Security Management Division (SMD) provides trmely services for PIED to perform its social media functions effectively. E. The PIED shallensure that the information posted in the BIR Social Media sites are consistentwith the content posted in the BIR Website or approved by the BIR Management Committee (MANCOM) for postrng. A dedicated workstation and BIR e-mail account shall be put in place and created for the use of account administrators solely for the maintenance of the BIR Social Media accounts \J The maintenance and management of the BIR Social Media accounts shall only be given to ideniified BIR personnel who shall maintain the BIR Social Medra sites in accordance with the oblectives of this issuance. Only lnformaiion published in the BIR Website and other information approved for posting by the MANCOM shall be published in the BIR Social Media Accounts Page 2 of4

Postrngs shall be free from political or ideological agenda or any statement inconsistent with the Bureau's policies. No information falling under the prohibition on unlawful divulgence under Section 270 of the Tax Code as well as information covered by Republic Act No. 'l 0173, otherwise known as the "Data PrivacyAct of 2012" shall be published in the BIR Socialmedia accounts. BIR personnel are encouraged to support this initiative by sharing the contents posted in the BIR social media accounts to reach other netizens/taxpayers. V. ROLES AND RESPONSIBILITIES A. The PIED under CSS shall: Act as the BIR Social Media Accounts Administrator and Content Manager of the accounts (fan pages) in charge of the maintenance and management of the BIR Social Media accounts; 2. Ensure that the information posted in the BIR Social Media accounts are consistent with the content posted in the BIR Website or approved by MANCOM for posting; Prepare the following texts/contents for posting in the BIR social media sites which shall focus on the following with appropriate snapshots and links frorn the BIR Website. i. Daily Tax Reminders: ii Monthly Tax Calendars; iii. BIR lssuances (Revenue Regulations, Revenue Memorandum Circulars and selected Revenue Memorandum Orders); iv. BIR News; v. Tax Campaign Videos; and vi. Job Openings. Review texts/contents for posting ensuring that they are free from error/s, that ihe same are informative and helpful to taxpayers, and that they are in conformity with content preparation standards, and Schedule and post updated and relevant tax information in the BIR social media sites DD- ualnvrtnu,.^!u^.r luct lrcuDTInlvcrv ^JLl ^rolllr I Review existing BIR security policies and guidelines on the use of internet and social media and revise as necessary; 2 lmplement security policies and guidelines on the use of BIR social media accounts; and 3 Monitor BIR Social Media Accounts Administrators on their compliance to existing internet and network security policies of the Bureau. C i!ivlTSD under ISDOS shall: 1 Process request for lnternet Access (BlR Form 044) from authorized PIED personnel; and L Enable the offictal social media sites to be accessed by authorized PIED personnel and set the setiings for these sites based on the existing rnternet and network security policies of the Bureau. L, l'a()L' J oi +

D. SDD under ISDOS shall: 1. Maintain the accounts/settings configuration of the BIR social media sites/profiles specified in Section lV.A and provide technical support to PIED; and 2 Provide administration and technical support to the existing BIR social media accounts vl. REPEALING CLAUSE All revenue issuances and/or portions thereof which are inconsistent with the provisions of this Order are hereby amended, repealed or revoked accordingly. vil. EFFECTIVITY This Order shalltake effect immediately. F*^ttgo,"V CAESAR R. DULAY Commissioner of lnternal Revenue 0106t3t EAU \IL{1; 1 ti tI! itti \llz tEc{ Li Page -l of