RMO No. 54-2022 — Clarifies the evaluation of Social Media Accounts Performance of Revenue Regions and Revenue District Offices Digest | Full Text | Annex A | Annex B

BUREAU OF INTERNAL REVENUE REPUBLIC OF THE PHILIPPINES DEPARTMENT OF FINANCE BUREAU OF INTERNALREVENUE RECORDS MGT. DIVISION DEC 1 4 2022

Naticr;al Office Building Quezon City FECEIVED 10:40 a.m ADMIN-1

November 23, 2022

REVENUE MEMORANDUM ORDER NO.5 -2022

SUBJECT : Clarifications on the Evaluation of Social Media Accounts Performance of Revenue Regions and Revenue District Offices

TO : All Internal Revenue Officials and Emplovees] and Others Concerned

1. BACKGROUND

Bureau of Internal Revenue (BIR) has adopted the use of social media (Facebook, Twitter, and YouTube) as an additional platform for the wide dissemination of information on tax. related matters through the issuance of Revenue Memorandurm Order (RMO) No. 24-2018 on May 24, 2018. media to a new level of popularity and communication efficacy It is for this reason that the The COVID-19 pandemic and the fast advancement of technology have elevated social

the policies and guideline in the creation and management of the Bureau's Revenue Regions (RRs) and Revenue District Offices (RDOs) respective official Facebook page, YouTube Facebook; Number of Views on YouTube; and Number of Fotlowers on Twitter. page and Twitter account, and reguiring them to prepare semestral reports on their "Social Media Accounts Performance" that will include metrics on theiNumber of Page Reach on This was followed by the issuance of RMO No. 7-2022 on January 18, 2022 prescribing

Information and Education Division per Section tIl.3 of RMO Nd: 27-2022. based on the evaluation of their Social Media Accounts Performance by the Public Moreover, under the Taxpayer Awareness Program, the RRs and RDOs will be ranked

II. OBJECTIVES

This Order is being issued to:

P Provide clarification and guidance to the Revenue Regions (RRs) and Revenue

Performance prescribed under RMO No. 7-2022; and District Offices (RDOs) on the preparation of their Repbrt on Social Media Accounts

2. Provide the guidelines in the evaluation of the Social Media Accounts Performance of the RRs and RDOs. Page 1 of 3 BUREAUOFINTERNAL REVENVE INTERNALICOMMUNICATIONS DIVISION MLUUIVUI DEC 12} 2022 NTY

HI. GUIDELINES

In order to evaluate the performance of the Revenue District Offices and the Regional Offices relative to the management of their official social media accounts (circularized under Revenue Memorandum Circular No. 138-2022), the following guidelines shalt be followed:

A. Preparation of Report on Social Media Accounts Performance

Per RMO No. 7-2022, the Revenue Regions and Revenue District Offices are required to prepare a Report on Social Media Accounts Performance for submission not later than the_tenth.(10th) day_ after each semester to ithe Public Information and Education Division (PIED) via email at piec:@bir.oov.rh. The reporting templates prescribed in the said Order shall be foliowed. For the step-by-step procedures and sample of how the required social media metrics shall $e reported by the RRs and RDOs, please refer to Annex A.

B. Evaluation of Social Media Accounts Performance

The Public Information and Education Division shall consplidate the semestral Report on Social Media Accounts Performance submitted by the Revenue Regions (RRs) and Revenue District Offices (RDOs). The performance of said offices shall be evaluated by PIED based on the Percentage Increase/Decrease that will be reported in Annex A of RMO No. 7-2022 relative to the following metrics:

:No. of Views (for YouTube) :No. of Followers (for Twitter) No. of Page Reach (for Facebook)

An illustrative example showing how the social media accounts performance of the RRs and RDOs shall be evaluated is shown in Annex B

C. Points Under Taxpayer Awareness Program

In relation to the implementation of the Taxpayer Awareness Program prescribed under RMO No. 24-2020, as amended by RMO No. 27-2022, the following Points shatt be given to the Revenue District Offices (RDOs) based on their "Social Media Accounts Performance" ranking to be determined byj the Public Information and Education Division:

BURBAU OF INTERNALREVENUE RECETVEY RECORDS MGT. DIVISION 0AO DEC 1 4 2022 ADMIN- Remaining RDOs in the Nationwide Ranking Next 15 RDOs in the Nationwide Ranking Next 15 RDOs in the Nationwide Ranking First 15 RDOs in the Nationwide Ranking Next 15 RDOs in the Nationwide Ranking ext 15 RDOs in the Nationwide Ranking "Social Media Accounts Performance" RDO's Rank in Points 60 50 40 30 20 10

account communicated to PIED. *No Points shall be given to RDOs without any official social media

Page 2 of 3

IV. REPEALING CLAUSE

or modified accordingly The provisions of revenue issuances that are inconsistent herewith are hereby amended

V. EFFECTIVITY

This Order takes effect immediateiy.

Commissioner of Internal Revenue RoMzo D. LUMAG,JR

BURBAUOF INTERNAL REVENUE 000567

RECORDS MGT. D(VISION

H- wi DEC 14 2022

10:A0m RECEIVED Admin-

Page 3 of 3