Legal Insights

Plain-language guides and case briefs on Philippine law — researched from the firm's law library of 184,000+ statutes, Supreme Court decisions, and agency issuances, and written so non-lawyers can understand and act on them.

Showing 110 of 10 articles for trademark

Trademark Ownership in the Philippines: Why Registration Beats Prior Use

Philippine trademark law shifted from use-based to registration-based ownership. Learn how the "Mr. Gulaman" case clarifies the rules and risks.

Trademark Ownership in the Philippines: When Bad Faith Defeats First-to-File

Prior use can defeat a first-to-file trademark application if the applicant acted in bad faith. Learn the rule and its exceptions.

Unfair Competition as a Continuing Offense: What the Petron v. Yao Ruling Means

The Supreme Court clarifies when selling counterfeit goods is a continuing offense, affecting jurisdiction and prosecution strategy.

LIVE'S vs LEVI'S: Supreme Court Rules on Trademark Confusion and Cancellation

The Supreme Court cancelled the LIVE'S trademark registration, ruling it confusingly similar to LEVI'S under the Dominancy Test.

Transferee Pendente Lite in Trademark Assignments: The Sunfire Trading Case

Learn how the Sunfire Trading ruling clarifies that buying a trademark during litigation binds the buyer to the case's outcome.

Trademark Infringement and Probable Cause: When the Secretary of Justice Abuses Discretion

The Supreme Court clarifies when courts may override the Secretary of Justice's dismissal of trademark infringement complaints for grave abuse of discretion.

False Designation of Origin: When "Made in Portugal" Labels Mislead Consumers

The Supreme Court's ruling in Uyco v. Lo clarifies when geographic labels on products constitute false designation of origin under Philippine trademark law.

When Can a Generic Term Like "Ginebra" Be Protected as a Trademark?

The Supreme Court clarifies when a generic word like "Ginebra" may acquire trademark protection through secondary meaning, and why preliminary injunctions demand a clear right.

Clerks of Court as Notaries: Limits on Ex Officio Notarial Powers

Clerks of court are ex officio notaries, but their notarial powers extend only to official duties—not private documents.

Negligence in Patent Applications: How Attorney Laches Can Cost You Patent Rights

When lawyers fail to respond to patent office actions, applicants may lose their rights. The Supreme Court explains why.