1.21 MARKETING AND/OR PROMOTION REQUEST AND APPROVAL FORM
MARKETING AND/OR Page No. Page 1 of 3 PROMOTION REQUEST AND Form No. EGLD - 433 APPROVAL FORM Rev. No. 9 Electronic Games Effectivity June 11, 2026 EG Form No. 28 EGLD Reference No.: _______________ Use this form to request approval from Electronic Gaming Licensing Department (EGLD) for the proposed marketing activity and/or promotion. Only requests with complete information and/or attachment/s will be processed. Failure to provide the required information could result to non-processing of the request. Cut-off for submission of request shall be 4:00 P.M. Licensee / PAGCOR – Accredited Entity: (As reflected in the Gaming License / Certificate of Accreditation) Gaming Venue Location / Office Address: (As reflected in the License / Accreditation) Game Offering/s: Nature/Title of Marketing Activity/Promotion: Date of Implementation: SECTION A: MARKETING AND/OR PROMOTION (TO BE PROVIDED BY LICENSEE / PAGCOR – ACCREDITED ENTITY) This is to request approval of the proposed marketing activity and/or promotion. This request is our: Initial Submission Resubmission This is to certify and confirm that the IRG of the intended marketing activity and/or promotion is consistent with PAGCOR’s prescribed standards. We further confirm and undertake to do the following: • Implementation of marketing and/or promotion’s IRG shall be coordinated with PAGCOR’s Compliance Monitoring and Enforcement Department Electronic Games (CMED-EG). • The Licensee / PAGCOR – Accredited Entity shall not directly poach on Licensee / PAGCOR – Accredited Entity’s or PAGCOR’s customers by actively enticing to the Operator’s gaming venue. • Marketing activities and/or promotions must target lower middle income and above customers. • All costs and expenses including prizes for this marketing activity or promotion shall be considered as marketing expenses which are solely for the account of and shouldered by the Licensee / PAGCOR – Accredited Entity, as applicable. • Schedule of promotional bingo game/s shall not coincide with PAGCOR’s Nationwide Linked Games. • All marketing and/or promotion proposal is coordinated and acknowledged by their corresponding partner Licensee / PAGCOR – Accredited Entity. Printed Name: _____________________________________ Signature: _______________ (Authorized Representative) Position Title: _____________________________________ Date: _______________ SECTION B: SUBMISSION INSTRUCTIONS Once Section A is completed, please submit this form to EGLD along with corresponding attachment/s. Hard copies may be submitted directly to the EGLD office or scanned copies may be emailed using the e-mail addresses as indicated below: Electronic Gaming Licensing Department Philippine Amusement and Gaming Corporation MET LIVE BUILDING Central Business Park 1-A Macapagal Boulevard cor EDSA Extension, Pasay City 1300 Tel. nos.: (+632) 8522-0299 Local 1569 E-mail address: [email protected]
MARKETING AND/OR Page No. Page 2 of 3 PROMOTION REQUEST AND Form No. EGLD - 433 APPROVAL FORM Rev. No. 9 Electronic Games Effectivity June 11, 2026 EG Form No. 28 EGLD Reference No.: ______________ SECTION C: ACKNOWLEDGEMENT / REJECTION OF REQUEST (TO BE FILLED BY EGLD) Notification for marketing and/or promotion is: RECEIVED FOR ACKNOWLEDGEMENT RETURNED _____ Due to incomplete IRG _____ Unacceptable proposed marketing activity or promotion _____ Due to conflict of schedule _____ Incomplete documentation or information Approval for marketing and/or promotion is: REJECTED due to insufficient details / for reasons deemed unacceptable / late filling RECEIVED FOR PROCESSING AND EVALUATION Evaluation/Observations: ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ By: Printed Name: ___________________________ Signature: ______________ Position Title: ___________________________ Date: ______________ Checked and reviewed by: _____________________________ Sr. Regulatory Officer REMARKS _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ SECTION D: APPROVAL OF REQUEST (TO BE FILLED BY EGLD) RECOMMENDED FOR APPROVAL – subject to the condition/s set under Remarks below, if any By: Printed Name: ___________________________ Signature: ______________ Position Title: ___________________________ Date: ______________ Approved by: Assistant Vice President II, EGLD REMARKS ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________
MARKETING AND/OR Page No. Page 3 of 3 PROMOTION REQUEST AND Form No. EGLD - 433 APPROVAL FORM Rev. No. 9 Electronic Games Effectivity June 11, 2026 EG Form No. 28 EGLD Reference No.: _______________ ___ New Marketing EGLD Reference No. of the previously approved marketing request (Please attach the previously approved marketing request) ___ Modification (Minimal amendment on IRG – Corresponding amendment must be presented as “From” and “To”.) _____________________________________ ___ Expansion (The approved marketing promo will be implemented on new gaming venue/s. Same IRG must be strictly implemented.) _____________________________________ ___ Resumption (Implementing a previously approved marketing _ promo which concluded. Same IRG must be strictly implemented.) _____________________________________ ___ Extension (Continuation on the period of implementation of _ approved marketing promo. Same IRG must be strictly implemented.) _____________________________________ A. TITLE B. PERIOD COVERED C. OBJECTIVES D. PRIZES E. GENERAL MECHANICS F. TERMS AND CONDITIONS G. IRREGULARITIES AND RESOLUTION H. PROMOTIONAL MATERIAL (Note: All advertising requests shall be coursed through the Gaming Licensing and Development Department (GLDD), using GLDD Form 1036, and submitted through [email protected]) I. OTHER CONCERNS THAT NEEDS TO BE INCLUDED
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