RMO No. 7-2022 — Prescribes the policies and guidelines in the creation and management of official social media accounts of the BIR Digest | Full Text | Annex A | Annex B | Annex C

BUREAU OF INTERNAL REVENUE REPUBLIC OF THE PHILIPPINES DEPARTMENT OF FINANCE

OCT 01 2021 REVENUE MEMORANDUM ORDER NO. 7- 2022

SUBJECT : Policies and Guidelines in the Creation and Management of Official

Social Media Accounts of the BIR

TO Concerned : All Internal Revenue Officials and Employees, and Others

I. BACKGROUND

procedures, updates on various programs and projects of the Bureau, and other tax- related information. 2018, the Bureau of Internal Revenue (BIR) officially adapted the use of social media (Facebook, Twitter and YouTube) as additional platform to widely and quickly disseminate information on new tax laws and regulations, policies, processes, On May 24, 2018, through the issuance of Revenue Memorandum Order No. 24.

webinars and other tax campaign activities, including special events. text and snapshots of BIR Website contents into more engaging social media cards, COVID-19 pandemic, the BIR has also used Facebook to broadcast its conduct of educational videos and instructional audiovisual presentations. During this time of Through the years, the Bureau's social media contents have evolved from simple

pandemic, the BIR will continue to optimize the use of social media in reaching out to taxpayers and informing them about updates in the Bureau's tax compliance requirements. In view of the challenges and restrictions brought about by the COVID-19

information to their taxpayers, there is a need to set the policies and guidelines for the management of each office's social media accounts. creation of their own social media accounts (Facebook and YouTube) to disseminate tax Since the BIR's Revenue District Offices (RDOs) have already initiated the

II. OBJECTIVES

This Order is issued to:

1 Establish the policies and guidelines for the creation and management of official social media accounts of the Bureau;

2 Create Primary Social Media Team and Sub-Social Media Team in the BIR

National Office and regional/district offices, respectively; and

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3. Define the roles and responsibilities of Primary and Sub-Social Media Teams and other concerned BIR offices in the management of BIR social media sites

III. DEFINITION OF TERMS

6. Twitter -- an online social networking and microblogging service that enables 7. YouTube -- a video-sharing website wherein users are allowed to upload, 8. Netizen -- an entity or person actively participating or involved in online 10. Sub-Social Media Accounts - refers to the social media accounts (Facebook 5. Facebook Page Reach Percentage Increase -- the percentage increase in 9. Primary Social Media Account- refers to the social media accounts 2. Facebook -- an online social networking service where users may create 3. Facebook Page -- a public profile specifically created for businesses, brands. 4. Facebook Page Reach -- the number of people who saw any content from a 1. Social Media -- the different internet sites, virtual communities and networks supervised by the Public information and Education Division-National Office). and serves as primary source of information for dissemination to taxpayers YouTube, and Twitter) that are created, maintained, utilized, and supervised by the Revenue Regions (RRs) or Revenue District Office (RDOs); and which view, and share videos. Available content includes video clips, TV clips, music videos, and other content such as video blogging, short original videos, and interface via desktop or mobile device. communities, an avid user of the internet, or an internet user who contributes to the worldwide web's use and growth. (Facebook, YouTube, and Twitter) that are created, maintained, utilized, and nationwide. another platform used in open exchange of information wherein registered Users can access the platform through the website interface via desktop or mobile device. educational videos. Users can access the platform through the website notifications. Additionally, users may iog in to common-interest user groups page. Users can access the platform through the website interface via desktop FB page reach (as defined in Section III.4 of this Order) for a particular semestral period compared to the previous semester. users to send and read short 280-character messages, called "tweets". It is users can read and post tweets, but unregistered users can only read them designed for social interaction among people where they can create, share or personal profiles, gain friends, exchange messages, post updates and receive do not gain "friends", but "followers" which are people who choose to "like" a people who interact with page and more. Reach is different from impressions. which may include multiple views of posts by the same people. exchange information and ideas. Among these are Facebook, Twitter. organized by workplace or other characteristics. celebrities, causes, and other organizations. Unlike personal profiles, pages or mobile device. page or about a page, including posts, stories, ads, social information from Instagram, and YouTube.

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11.Focal Person - refers to a person who shall act as the overall coordinator/focal point responsibie for ensuring the sub team's effective communication and collaboration with the primary social media team, among are listed and declared as the official social media accounts of RR/RDO in a revenue issuance to be issued by the BIR. others.

IV. COVERAGE

various official social media platforms of the Bureau, such as Facebook, YouTube and Twitter. This Order shall cover all revenue offices in the creation and management of

V. POLICIES

1. The following shall be the primary social media accounts of the BIR: : Twitter : Facebook page : YouTube https://facebook.com/birgovph https://twitter.com/birgovph https://youtube.com/birgovph!

2. Regional and district offices shall be allowed to create and manage their respective official Facebook page, YouTube page and Twitter account herein after referred to as sub-Facebook pages, sub-YouTube pages and sub-Twitter accounts, respectively (collectively referred as sub-social media accounts). 3. All sub-social media accounts shall have uniform page names and URL conventions. The account naming convention shall be as follows:

Account name: (BIR, Revenue Region or Revenue District Office (do not abbreviate), two-digit Revenue Region number or three-digit Revenue District Office number, -, Place).

URL: https://facebook.com/birgovph_(rr/rdo)(two-digit Revenue Region number or three-digit Revenue District Office number)

Sample account name and URL are as follows: ACCOUNT NAME URL

Calasiao B!R RevenueRegion01 - https://facebook.com/birgovph_rr01

https://youtube.com/birgovphl_rr01

B!R Revenue District Office 001 -- https://facebook.com/birgovph_rdo001 Laoag City https://youtube.com/birgovphl_rdo001

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4. Each regional/district office shall be allowed to have only one (1) official sub-FB page, 1 YouTube page, and 1 sub-Twitter account. Only social media accounts communicated to ACIR, CSS (thru Chief, PIED), shall be recognized as the official sub-social media sites of the said offices. The list of all official social media accounts of BiR regional/district offices shall be published in a Revenue Memorandum Circular (RMC); approved by the Regional Director/Revenue District Officer, and formally

5. To prevent impersonation and identity misrepresentation, social media BiR's identity as a government agency; pages/accounts that are not included in the list of official social media accounts published in the RMC to be issued by the Bureau are prohibited from using the BIR logo, tax campaign theme and iogo and other symbols that represent the

6. Assistant Commissioner (ACIR) and Head Revenue Executive Assistant (HREA) Assistant Social Media Head, respectively, in charge of the overall supervision of of Client Support Service (CsS) shall serve as Overall Social Media Head and social media teams in the responsible administration and management of the social media accounts;

7. There shall be Primary Social Media Team in the BIR National Office and Sub- social media accounts. These shall be composed of the following: Social Media Team in each Revenue Region/District Office that has official sub-

Primary Social Media Team:

Head: Chief, Public Information and Education Division (PIED)

Members: Personnel of PIED

Sub-Social Media Team:

Head -- Asst. Regional Director (for regional office)/Asst. RDO (for district office)

two (2) designated social media managers/editors (regardless of Salary Grade); Members: CSU Head as Focal Person (for regional office)/Designated personnel with Salary Grade of at least 18 as Focal Person (for district office); and at least

8. It shall be the responsibility of the concerned heads of the primary and sub-social media teams to ensure the accuracy and quality of the content published or respective social media sites.

9. For purposes of evaluating the impact to taxpayers, the primary and sub-social media teams shall submit automatically generated statistics, such as those provided in FB insights/business suite and other similar references.

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10. All contents posted in primary social media accounts shall be posted in the sub. social media accounts and shall be done only by sharing/re-twitting the content to such sub-accounts.

11.All tax information materials (i.e., instructional video, AVPs, social media cards. which includes the Data Privacy Act: etc.) originally created for posting in the sub-social media accounts shall be information and their compliance with existing rules and regulations of the Bureau. approved first by the Sub-Social Media Team Head to ensure the accuracy of the

12. Office heads in the National Office and Regional/District Offices may request for ACIR, CSS (thru PIED Chief) and Sub-Social Media Team Head, respectively; publication of information materials in social media accounts, for approval by

13.For wider audience reach, the sub-Facebook/YouTube pages shall allow the primary FB page to cross-post contents, including live and pre-recorded events, at all times, with the approval of the overall social media head (ACIR CSS): 14. The BiR logo shall be used as the profile photo of the social media account, while the latest tax campaign theme and logo shall be its cover photo; 15. The following contents are allowed to be posted on the social media pages:

taxpayers Communications/Information materials from other government agencies as approved by the Primary Social Media Team. O O O Social Media Cards Revenue Regulations Revenue Memorandum Orders and Revenue Memorandum Circulars that are relevant to taxpayers O Infographics or Video files O O Other information materials (flyers, posters, etc.) relevant to BIR News Article (Media Releases and BIR Updates Announcements Job Vacancies Schedule of Webinars Tax Advisories

16.Only official information materials approved by the Regional Director/Revenue shall be posted in the RRs/RDOs' official social media accounts; and District Officer and/or Sub-Social Media Team Heads (as specified in SectionV.7)

17. To protect the bureau's social media against fake news, phishing scams and other social media security risks, the following postings are strictly prohibited:

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profile, photos, or posts; promotion of personal business and/or any Sharing of information originally posted by a private individual/organization in the official social media accounts. other information not related to taxation and not relevant to the BIR or government in general; particularly those pertaining to internal revenue matters, and religious. Comments, messages, and/or sharing of contents for personal gain such as, but not limited to, asking for likes and reactions on personal Facebook Advertisements, jokes, personal photos (e.g., office outing activities), and Personal opinions or statements which do not represent the BIR's view social, cultural, and/or political issues; business; and

VI. ROLES AND RESPONSIBILITIES

1. CSS

The CSS shall be in charge of the overall supervision of the BIR Social Media Teams in the administration and management of the social media accounts.

2. PIED

a. Ensure that the information posted in the BiR Primary Social Media Accounts b Act as the BIR Primary Social Media Account Administrator and Content the BIR Management Committee (MANCOM) for posting, if applicable; is consistent with the content posted in the BIR Website and/or approved by

C. Prepare contents (social media cards, AVPs, etc.) for posting in the BIR Manager in charge of the maintenance and management of the BIR Primary Social Media Accounts;

d Review texts/contents of the information materials for posting in the BIR's Primary Social Media Accounts;

e Post only approved tax information in the BIR Primary Social Media Accounts; the same are informative and helpful to taxpayers, and that they conform with Primary Social Media Accounts to ensure that they are free from error/s, that content preparation standards;

and

g. f Prepare the Consolidated Report on Social Media Account Performance Share and cross-post relevant tax-related information.

Ccs and other concerned offices not later than 25th day following the end of the semester. (using the tempiate provided in Annex B of this Order) and submit the same to

3. RRs/RDOs Sub-Social Media Team

a. Maintain and manage their respective sub-social media sites: b Share/retweet to respective sub-social media site all contents posted in Primary Social Media Site:

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d. Ensure that contents for posting are free from error/s, informative and helpful e. Prepare the report on Sociai Media Accounts Performance and submit the c. Ensure that the information posted on the sub-social media site is consistent the PiED may issue a memorandum to prescribe report requirements based in this Order. to taxpayers, and that they conform with content preparation standards as same not later than 10th day after each semester to PIED via email at evolving features of social media accounts, particularly in report generation on the existing capability of social media accounts other than what is specified pied@bir.gov.ph using the template provided in Annex A, together with the required screenshots (samples are shown in Annex C). Considering the rapidly with the content posted in' the BIR Website and approved following the provisions prescribed under Section V.16 of this Order; stated under Section V.12 of this order; and

4. Security Management Division (SMD) under Information Systems Project Management Service (ISPMS)

b. Endorse the same to NMTSD to implement policy in BIR Firewall; and a. Enable in the BIR Web Content Filtering Solution the official BIR primary and c. Monitor administrators of BiR official sociai media accounts on their compliance to existing security policies of the Bureau. sub-social media sites to be accessed by authorized P!ED/RR/RDO personnel in their BIR workstation and set the settings for these sites based on the existing internet and network security policies of the Bureau;

5. Network Management and Technical Support Division (NMTSD) under Information Systems Development & Operations Service (ISDOS)

b. Implement policy so that authorized personnel will be able to access social a. Process request for Internet Access from authorized PIED personnel, RDO media accounts, and set the settings for these accounts based on the existing internet and network security policies of the Bureau. and RR: and

6. Administrative Systems Division (ASD) under ISPMS

Provide technical support to PIED 7. Revenue Data Center (RDC) under ISDOS b. Assist in maintaining computers with internet connection and social media a. Assist in processing requests for Internet Access from authorized RRs/RDOs access of existing sub-social media teams. personnel; and

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VII. REPEALING CLAUSE

modified or amended accordingly. All other revenue issuances which are inconsistent herewith are hereby repealed.

VIII. EFFECTIVITY

This Order shall take effect immediately.

CAESAR R. DULAY Commissioner of Internal Revenue T 048691

H-

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