Legal Insights
Plain-language guides and case briefs on Philippine law — researched from the firm's law library of 184,000+ statutes, Supreme Court decisions, and agency issuances, and written so non-lawyers can understand and act on them.
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Levi Strauss v. Sevilla: Confusing Similarity and Trademark Cancellation in the Philippines
The Supreme Court cancels the LIVE'S trademark for confusing similarity with LEVI'S, clarifying trademark tests and res judicata rules.
Corporate Name Disputes Priority Rights and Confusing Similarity in Trademark Law
Learn how Philippine courts resolve corporate name disputes, priority rights, and confusing similarity in trademark registration cases.
Corporate Identity Theft Protecting Your Brand Name Under Philippine Law
Learn how the Supreme Court protects corporate names from confusing similarity, and what businesses must prove to secure exclusive brand rights.
Trademark Confusion: When Similar Marks on Different Products Are Allowed
A Supreme Court ruling clarifies when similar trademarks on unrelated goods can coexist, applying the multifactor test for confusing similarity.
Unfair Competition: Likelihood of Confusion vs. Actual Deception in Philippine Trademark Cases
Philippine Supreme Court clarifies that unfair competition requires actual intent to deceive, not just confusing similarity, and explains the proper remedy for DOJ rulings.
Dominance Prevails Understanding Trademark Confusing Similarity IN THE Philippines
Trademark Infringement: How the Dominancy Test Protects Brand Recognition
The Supreme Court explains why the dominancy test, not the holistic test, governs confusing similarity in trademark infringement cases.
Prior Use and Confusing Similarity in Trademark Cancellation Cases
Philippine Supreme Court explains prior use, confusing similarity, and the Paris Convention in trademark cancellation disputes.