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Showing 1–3 of 3 articles for “holistic test”

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Mar 22, 2017 trademark law intellectual property confusing similarity philips philites consumer protection

Trademark Confusion: Prior Use and Consumer Deception in Philippine IP Law

The Supreme Court ruled that PHILITES is confusingly similar to PHILIPS, applying both the dominancy and holistic tests in trademark law.

Nov 21, 2012 trademark law intellectual property confusing similarity dominancy test holistic test ip code

Trademark Confusion: Visual and Aural Differences Determine Similarity in Shark Logos

Philippine Supreme Court rules on trademark confusion, comparing shark logos under the Dominancy and Holistic tests in Great White Shark v. Caralde.

Apr 4, 2001 trademark intellectual property dominancy test confusing similarity commercial law

Trademark Infringement: How the Dominancy Test Protects Brand Recognition

The Supreme Court explains why the dominancy test, not the holistic test, governs confusing similarity in trademark infringement cases.