Legal Insights

Plain-language guides and case briefs on Philippine law — researched from the firm's law library of 184,000+ statutes, Supreme Court decisions, and agency issuances, and written so non-lawyers can understand and act on them.

Showing 13 of 3 articles for prior use

Trademark Ownership in the Philippines: Why Registration Beats Prior Use

Philippine trademark law shifted from use-based to registration-based ownership. Learn how the "Mr. Gulaman" case clarifies the rules and risks.

Trademark Ownership in the Philippines: When Bad Faith Defeats First-to-File

Prior use can defeat a first-to-file trademark application if the applicant acted in bad faith. Learn the rule and its exceptions.

Trademark Ownership in the Philippines: Why Prior Use Beats Registration Alone

The Supreme Court explains why actual use in commerce, not mere registration, determines trademark ownership under Philippine law.