Legal Insights

Plain-language guides and case briefs on Philippine law — researched from the firm's law library of 184,000+ statutes, Supreme Court decisions, and agency issuances, and written so non-lawyers can understand and act on them.

Showing 15 of 5 articles for well-known marks

Burger Battle: Protecting Brand Identity Against Unfair Competition in the Philippines

The Supreme Court clarifies the IPO's jurisdiction over unfair competition cases and the protection of well-known foreign trademarks in the Philippines.

Trademark Ownership in the Philippines: Why Prior Use Beats Registration Alone

The Supreme Court explains why actual use in commerce, not mere registration, determines trademark ownership under Philippine law.

Trademark Protection for Well-Known Marks Extends to Unrelated Goods Under IP Code

The Supreme Court clarifies how Section 123.1(f) of the IP Code protects well-known marks like Rolex even against use on unrelated goods or services.

Protecting Trademarks: Infringement and Damages for Similar Designs

Supreme Court clarifies trademark infringement rules, damages, and copyright cancellation for similar arcuate designs on jeans.

Trademark Rights for Dissimilar Goods: The Canon Case and Philippine Law

The Supreme Court explains when a trademark owner can stop others from using the same mark on unrelated products, and the limits of Paris Convention protection.