Responsible Gaming Mandatory Elements on ADS
Philippine Amusement and Gaming Corporation
PAGCOR BAGONG PILIPINAS
March 18, 2024 MEMORANDUM
TO ALL LICENSEES
FROM THE ASSISTANT VICE PRESIDENT
Gaming Licensing and Development Department
SUBJECT RESPONSIBLE GAMING MANDATORY ELEMENTS ON ADS
As part of PAGCOR's commitment to upholding the principles of Responsible Gaming maintain compliance with the RG mandatory elements in all gaming advertising materials. (RG) and ensuring a safe and enjoyable environment for our patrons, it is imperative to
In this light, we wish to reiterate the incorporation of the following RG elements into promos, and other media outlets, pursuant to Section VIl of the Responsible Gaming Code of Practice Version 6.0: various advertising channels, including but not limited to radio, TV, print ads, web-based
1. RG Slogan: All advertisements must prominently feature the approved Responsible Gaming slogan "Game Responsibly. Keep it Fun".
2. 21 Years Old Logo: The "21 Years Oid" logo should be included in all materials to emphasize the legal age for gaming activities.
3. RG Tag Line: TV, radio, and mobile/web-based ads (for the duration of or at the end of the ad) must include the RG tagline "Gaming for 21 years old and above only. Game Responsibly. Keep it Fun.
as applicable, following the official PAGCOR Brand Style Guide. You may request for a copy of the slogan/logo/s and the Brand Style via [email protected]. your cooperation in ensuring the proper use and control of the PAGCOR logo and Brand In addition, may we request the inclusion of the PAGCOR logo in advertising materials. Style. The guide and logo/s will only be provided one time per licensee. We would like to seek
Piease note that failure to comply with these RG mandatory elements may result in regulatory action and penalties.
Thank you for your continuing support of PAGCOR's Responsible Gaming program.
WOa MA. VINA CLAUDETTE P. OCA
CC Assistant Vice President, EGLD, OGLD, TGD, SMD Chairman and Chief Executive Officer Senior Vice President, Land-Based Operations
MET LIVE BUILDING Central Business Park 1-A, Macapagal Boulevard cor. EDSA Extension Pasay City, Metro Manila Website: www.pagcor.ph
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