Legal Insights
Plain-language guides and case briefs on Philippine law — researched from the firm's law library of 184,000+ statutes, Supreme Court decisions, and agency issuances, and written so non-lawyers can understand and act on them.
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Franchise Advertising in the Philippines: Legal Limits Under the Consumer Act
Franchise advertising in the Philippines is governed by the Consumer Act, which bans deceptive and unfair sales acts and regulates how offers are promoted.
Advertising Rules in the Philippines: Prohibited Claims and Standards
Advertising rules in the Philippines bar deceptive and unfair claims under the Consumer Act and the Internet Transactions Act of 2023. Here is how they work.
Franchise Fees in the Philippines: How Initial, Royalty, and Ad Funds Work
Understand the typical franchise fees Philippines structure — initial franchise fee, royalties, and advertising funds — and how VAT applies to each payment.
Due Process in Government Action: The City Advertising Ventures Case on Billboards and Signages
When government dismantles advertising signages, it must follow its own rules and respect due process, as this case shows.
Advertising Rights vs Public Authority: MMDA's Power Over MRT3 Advertisements
Supreme Court ruling on whether MMDA could dismantle billboards on MRT3, a private property under a build-lease-transfer agreement.
Advertising Standards: Voluntary Self-Regulation vs Legal Authority
Supreme Court clarifies that the Advertising Board of the Philippines' clearance system is voluntary self-regulation, not government authority.
Injunction Against Government Interference: Protecting Contractual Advertising Rights
Supreme Court ruling on when courts may issue preliminary injunctions to protect contractual rights from government interference in advertising agreements.
Preliminary Injunction Against MMDA Billboards: Protecting Contractual Rights Pending Trial
Supreme Court affirms preliminary injunction stopping MMDA from dismantling MRT 3 billboards, protecting Trackworks' contractual advertising rights pending trial.
Lawyer Advertising Balancing Professional Dignity With Public Access TO Legal Services
The Supreme Court clarifies the line between lawyer advertising and professional dignity, balancing public access to legal services with ethical standards.
Copyright Protection Scope of Advertising Display Unit Drawings
Philippine Supreme Court clarifies that copyright over technical drawings does not extend to the depicted object; patents protect inventions.
When Advertising Costs Become Capital Expenditures: Lessons from Commissioner of Internal Revenue v. General F
Supreme Court ruling on when media advertising expenses are deductible business expenses or capital outlays for goodwill.
When Advertising Costs Become Capital Expenditures: Lessons from CIR v. General Foods
Philippine Supreme Court ruling on when large advertising expenses are deductible business costs or capital outlays for goodwill.
Advertising Expenses and Tax Deductions: Ordinary vs. Capital Outlay in the Philippines
Philippine tax law on advertising deductions: when a colossal ad spend becomes a capital outlay, not an ordinary expense.